#2 Ranked Service
Factor Meal Delivery Review 2025
★★★★½
A solid macro-focused meal delivery service — but not the best choice for everyone. Here's the full story.
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A solid macro-focused meal delivery service — but not the best choice for everyone. Here's the full story.
Get Factor's Current OfferFactor (formerly Factor 75) is a prepared meal delivery service owned by HelloFresh. It delivers fresh, never-frozen meals that are fully cooked and ready to heat in about two minutes. Factor built its reputation on clean, dietitian-approved meals with a strong macro-tracking focus — particularly popular with keto dieters, high-protein eaters, and people on structured health plans.
Each week, Factor offers around 35 meal options spanning several diet categories: keto, calorie-smart, vegan & veggie, protein plus, and chef's choice. The meals are individually portioned, clearly labeled with macros, and designed to align with specific health goals rather than culinary exploration.
Compared to our #1 pick, CookUnity, Factor takes a more clinical approach to meal delivery — think macros and health outcomes over chef creativity and cuisine variety. That's a real strength for certain users, but a significant limitation for others.
Factor is a solid service, but CookUnity delivers restaurant-quality chef-crafted meals with 300+ options weekly — more variety, better taste, and a superior culinary experience. Read our CookUnity review →
Factor's pricing scales down per-meal as you order more. Here's the current breakdown:
| Plan | Price / Meal | Weekly Total |
|---|---|---|
| 6 meals/week | $13.99 | $83.94 |
| 8 meals/week | $12.99 | $103.92 |
| 10 meals/week | $12.49 | $124.90 |
| 12 meals/week | $11.99 | $143.88 |
| 18 meals/week | $11.49 | $206.82 |
Note: Factor frequently runs first-week promotions (50–60% off). Shipping is typically $10.99 per delivery. Compared to CookUnity's pricing ($10.39–$12.69/meal with no add-on shipping), Factor ends up slightly more expensive in practice once shipping is factored in.
This is where the gap between Factor and our #1 pick becomes most apparent. Factor rotates roughly 35 meals per week across six diet categories. That sounds reasonable — until you're three weeks in and realize you've already eaten most of the menu twice.
CookUnity, by contrast, offers 300+ meals per week crafted by 100+ independent chefs. New dishes are introduced constantly, and the cuisine diversity is extraordinary — Japanese ramen, Peruvian ceviche, French bistro classics, Indian curries, and everything in between. It's not a competition; it's a different category altogether.
If you primarily want keto-specific meals with precise macro tracking, Factor holds its own. But if you want the full experience of discovering great food, CookUnity is the clear upgrade.
| Category | Factor | CookUnity (Our #1) |
|---|---|---|
| Weekly Menu Size | ~35 meals | 300+ meals |
| Named Chefs | ✗ No | ✓ 100+ chefs |
| Cuisine Variety | Limited | 40+ cuisine types |
| Price / Meal | $11.49–$13.99 | $10.39–$12.69 |
| Shipping Fee | ✗ ~$10.99/delivery | ✓ Included |
| Keto / High-Protein | ✓ Strong focus | ✓ Available |
| Dietitian Approved | ✓ Yes | ✓ Yes |
| Taste / Culinary Quality | Good | Restaurant-quality |
| Our Rating | 4.5/5 | 4.9/5 |
Factor's macro-focused menu is built for structured eating plans. If keto or high-protein is your priority and you want certified dietitian sign-off, Factor delivers.
Factor labels every meal with precise macros, making it easy to hit daily targets. Great for anyone who logs food religiously in MyFitnessPal or similar apps.
If you're just starting a health journey and want simple, trustworthy meals without guesswork, Factor's dietitian-approved plans provide a solid foundation.
Factor isn't the right fit if you're a food lover who craves culinary variety and excitement. The menu is serviceable but not inspired. If the idea of eating from a rotating set of ~35 health-optimized meals sounds limiting, it is — especially compared to CookUnity's 300+ chef-crafted options spanning 40+ world cuisines.
Factor is also not ideal if you cook at home some nights and just want meals on demand — the subscription model requires weekly commitment. And if you're budget-conscious, the shipping fee makes Factor slightly pricier in practice than its per-meal price suggests.
Factor is a good service — we genuinely rate it 4.5/5. But for most people, CookUnity is the better investment. You get more variety, higher culinary quality, and a better per-meal price once shipping is counted. See our full Factor vs. CookUnity comparison →
Factor is a competent, reliable meal delivery service with a clear strength in keto and macro-tracked eating. It earns its 4.5/5 — but it can't match CookUnity's variety, culinary depth, or overall value. If health goals are your primary driver, Factor delivers. If you want the best meal delivery experience full stop, CookUnity is the upgrade.
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